Good Company Play Cafe Branding

Good Company is a play cafe that combines a boutique coffee shop and a Montessori-style play area for kids. It aims to host classes for parents covering a range of topics.

The logo is built around the Play Cafe idea through depicting stacked blocks and a coffee cup. The stacking is slightly askew, as if done by a child. The drawing style is clean and crisp and adds a little more of a playful nature with the coffee splashing out. The serif typeface brings personality and interest, and pairs well with the clean san serif Play Cafe. The delightful color palette makes it feel fun, friendly, and welcoming.