A Design and Illustration Studio



I’m Alina and it’s nice to meet you. As a freelance designer and owner of Ruppel Design Co. LLC, I have an insatiable desire to create and love to visually problem-solve through design. I am currently based in Madison, Wisconsin, with over ten years of experience working in the industry. I graduated from Michigan State University with a degree in Fine Arts/Graphic Design. When I'm not working on the computer or sketching out ideas, you can find me chasing my rambunctious toddler around, most likely outside somewhere.

Ready to start your project? Get in touch below, I’d love to help you bring your vision to life!


“Alina is a wonderful, intuitive designer. When we met to discuss my business, she quickly understood my vision—and went on to create the perfect logo to convey it. I was delighted with the end results. I highly recommend her work.”
—Lynn Gutknecht, Lynn Gutknecht Counseling

“Alina Ruppel delivers professionally, on-time, and with an expert sense of design and functionality. I enjoyed working with Alina on all stages of my project.”
—Amy Stambach, Professor, UW-Madison

“Alina is not only a highly talented designer, but she’s also one of my favorite people to collaborate with. Her creative sense can turn any project into a thing of beauty. One of the best projects we created together was the 2015–16 annual report for the Wisconsin Foundation and Alumni Association. Alina took what might have been a dry recitation of events and statistics and turned it into a jewel of a book. It was largely her work that earned the report a gold medal from our trade association, the Council for the Advancement and Support of Education. What I value most is Alina’s determination to understand the purpose of a print or digital piece so that she can create a design that is not only attractive but, more importantly, effectively communicates a message.
—John Allen, Managing Director, Alumni Communications, Wisconsin Foundation and Alumni Association

“Alina was fantastic to work with. She really cared about the purpose behind my website and it showed in the logo concepts she created for me. The review process was easy and I was really impressed by the designs right from the beginning. If I ever need design work I’ll definitely work with Alina again!”
—Lauren Simonis, Writer’s Sett

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