Diabetes Daily was looking for a brand for their new health education and research company. Thrivable is Diabetes Daily’s research product and it has it’s own brand. Thrivable goes beyond diabetes and focuses more on health, growth, flourishing, and community connection. The key need was for a symbol that could be used to represent the brand with a connection to Diabetes Daily. Through color and tone, I designed a logo that would tie to the DD brand while feeling modern and trusted. Incorporating a subtle leaf into the center of the word brings interest, balance and illustrates growth. A brand guide was created to help maintain a cohesive experience. Custom character illustrations were also designed to bring in the human connection and show the importance of community.

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