WAA Travel Catalogue

The Wisconsin Alumni Association Travel Program offers alumni and friends the opportunity to travel the world while enjoying the camaraderie of Badger spirit, expanding their global perspective, and fueling intellectual curiosity. In the 2017-18 catalogue, I refreshed the look with an updated grid structure, compelling imagery, and inspirational travel quotes that would speak to our audience. For the cover I chose an image that puts the viewer in the place of the figure, looking out at the beautiful landscape.