Georgetown University Campaign Identity

Logo creation for Georgetown University's $1.5 billion capital campaign: For Generations To Come, The Campaign For Georgetown. The door icon represents all of the doors of Georgetown University and symbolizes a pathway to the future “for generations to come.” The icon’s fine lines applaud the elegance of Georgetown’s Caslon typeface and the embellishments respect the Federal architecture from campus. The minimalist drawing style keeps the icon fresh and forward-looking. As Georgetown's campaign logo, the door serves as a metaphor for how this campaign will open doors—not just through the duration of the campaign but for generations to come.