EMAIL acquisition CAMPAIGN

To increase the UW’s reach this past summer, the UW launched an email acquisition campaign. The idea was to leverage the opening of Alumni Park and treat the campaign as a sweepstakes where an alum would provide their information and be entered to win a prize. The prize was a mini Badger Pride wall, reminiscent of the full scale wall of illustrations that would be featured in the park. (See Alumni Park Exhibits). The website concept I developed used illustrations and beloved UW characters from the pride wall to engage alums and guide them through the process as a spokesperson. Each level of contact information provided gave more entries into the sweepstakes. I also translated the design for mobile platforms.