Membership at the Wisconsin Alumni Association supports alumni learning programs, career services, student scholarships and more — which benefits all UW-Madison alumni, friends and fans. Beyond the benefits of giving back, WAA members receive a variety of exclusive Badger benefits as well that they can claim by flashing their membership cards. I designed these plastic annual cards using archival photos with red elements to create a celebratory, and nostalgic feel.
Members who give a sustaining gift receive a calendar. For 2018 I created a design that paired large-scale campus imagery and Badger sayings. The full-bleed photos extended beyond the date portion to create a truly unique and breath-taking look.